The Ring

Advertising in the print edition of The Ring

Display Advertising sales representative

Bonnie Light: Tel 250-388-5321, Fax 250-388-5879

Publication schedule and deadlines



January 7, February 4, March 3, April 7, June 9


Booking deadline

Two weeks prior to publication

Artwork deadline

One week prior to publication.

Ad rate card and technical specs

View ad rates and technical specs (PDF 66K)

Information about inserts/flyers (PDF 66K)

Advertising Policy

See Ring policy page

Technical Specifications

  • Accepted ad file formats: Preference for CMYK press-ready PDFs (embed all fonts) at 150 line screen; or Illustrator saved as an EPS (convert text to outlines). Greyscale is acceptable. No spot colours.
  • An EPS saved from another program (Mac or PC) must have all text converted to outlines.
  • For electronically submitted photographs, TIFF format is preferred (CMYK or greyscale, 200 dpi). JPEGs saved at maximum quality are acceptable.
  • Half-tone screen = 75 lpi.
  • Logos should be saved as EPS or TIFF (depending on the type of graphic).
  • The Ring uses a five column grid (1 column = 1.875”)
  • Ads, photos and logos can be submitted electronically, on disk, or by e-mail.
  • A cost estimate to design an ad will be supplied upon request.

Ad Sizes

Ad Name Width x Height Cost
Business Card 3.9” x 2.375” $110
Small Box 3.9” x 3.75” $150
Banner 10” x 2.375” $175
Short Box 5.93” x 3.75” $225
Tall Box 3.9” x 7.75” $275
Big Box 5.93” x 7.75”  $345
Half page (horizontal) 10” x 7.75” $450
Full Page 10” x 16” $900


  • 10%: 4-7 issues
  • 20%: all 8 issues